industriascreativas

An ecosystem of companies.

Since 2001 Asunción 07 companiesICONBrandonKogaBetaValoraMediabrandingLXVE

We create, develop and invest in companies that turn ideas into value.

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ICON Industries is an ecosystem of companies working across the creative economy: strategy, creativity, innovation, communication, media, entertainment and new ventures.

Different companies. Different specialties. One shared conviction: the power of ideas to transform business and society.

Our ecosystem

  1. Strategy that moves organizations.

    A strategic consultancy that works alongside companies and leaders to find opportunities, challenge conventions and turn strategy into action.

    • Strategy
    • Transformation
    • Innovation
    • Culture
    • Marketing

  2. Ideas that build brands.

    A creative company focused on developing brands, concepts and experiences that create connection and value.

    • Branding
    • Design
    • Creativity
    • Experiences

  3. Empowering those who build the future.

    An innovation and entrepreneurship platform connecting talent, knowledge, companies and opportunities to accelerate new ideas and ventures.

    • Innovation
    • Entrepreneurship
    • Ecosystem
    • Acceleration

  4. Tools to turn ideas into action.

    Products, methodologies and experiences that help people and organizations think, create and transform.

    • Methodologies
    • Innovation
    • Learning
    • Transformation

  5. Ideas that deliver results.

    The company behind the Effie Awards in Paraguay, connecting the local market with one of the world’s leading standards of marketing effectiveness.

    • Marketing
    • Effectiveness
    • Industry
    • Recognition

  6. Building trust in journalism through branding.

    An initiative that develops brand strategies for media and news organizations, strengthening their identity, relevance and trust in a landscape transformed by artificial intelligence.

    Developed together with Brandon and El Surtidor.

    • Journalism
    • Media
    • Brand strategy
    • Trust
    • AI

  7. Agency for Sports & Entertainment.

    An agency that develops ideas, content and experiences that help brands earn a place in people’s passions.

    • Sports
    • Entertainment
    • Partnerships
    • Sponsorships
    • Experiences
    • Cultural Strategy

More than two decades building companies.

ICON Industries is also built on our history.

Since 2001 we have created, developed and invested in companies across the creative sector, supporting them from an initial idea until they became businesses able to grow and create value.

Some remain part of our ecosystem. Others grew and went their own way.

  1. Oniria

    Founded in 2001 and developed for 22 years until its sale in 2023.

  2. VientoSur

    Founded in 2012, developed for more than a decade and sold in 2024.

  3. Pública

    Founded in 2015 and sold in 2018.

We create. We develop. We invest.

At ICON Industries we don’t see creativity only as a tool to communicate.

We see it as a capability to create value.

Value for brands. For organizations. For people. And for building new companies.

That is why we are not trying to build one big company.

We build an ecosystem capable of creating many.

We build companies around ideas.

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